Ashton Media » Home

Toyota Showroom 360

Growth in online has permanently disrupted the automotive retail environment. As a result, the customer-buying journey has changed. Customers were once the source of truth when it came to automotive sales – following a predictable behavioural trajectory – visit; consult; test drive and purchase. However this is no longer the case; they’re better informed, visit dealerships later and less, and expect personalisation as standard. Guests also expect more from their visit to the dealer, and this presentation will deliver some insights into how Toyota is working to meet this challenge.

Andrew Lewis, Manager Digital Channel, Toyota

Back to agenda

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016