As the process of customer journey mapping, and increased focus on CX design escalates in an organisation, it is often left to digital teams to ‘fill in the gaps’ of how the CX vision can be translated into online experiences. But what really is the difference between CX and UX design? And how can marketers and CX professionals brief the CX vision to solutions architects, web developers, website owners and UX designers.
Andrew James, Associate Director, Digital Marketing Strategy Chancellery, Engagement, The University of Melbourne