Data Driven Marketing And Advertising

Data-driven marketing and advertising is rapidly changing the ways in which brands, agencies and media owners engage with consumers.

Marketers are flooded by feeds of information – web analytics, transaction data, behavioural profiles, social media commentary, real-time advertising data, and more.Making sense of the data is a huge challenge and is forcing organisational and cultural change on a massive scale.

Marketers must do all they can to stay ahead of the game, so following on from the success of our Data Strategy Symposium we’ve created the Data Strategy Forum; a unique learning and networking opportunity for Australia’s leaders in data-driven marketing and advertising.

The forum takes place at the beautiful MCA Sydney on 21 August; applications for delegate places are now open – you can apply using the request invitation button above – and interested sponsors can contact Tim Stuart-Harris on +61 2 8228 6902.

Venue: MCA, Harbourside Room, level 6