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Agenda

Data Strategy Forum is a collaborative environment from which to learn how fellow senior marketers are approaching the challenges of data driven marketing and advertising.

Delegates select* three Round Table topics (see list below) most relevant to their current challenges and areas of interest. Each roundtable is moderated by an experienced practitioner who will pose questions to the table, giving delegates an opportunity to share experiences, discuss issues, learn about other’s pitfalls and success stories, understand the latest technologies and benchmark strategies with peers.

We also have three fantastic keynote sessions from Google, Fitness First and Foxtel – see the below program for the full details.

* Subject to availability. Popular topics do fill up quickly.

Roundtable topics

  • Joining up Online & Offline Data
  • Data Management Platforms (DMP’s)
  • Attribution and Analytics
  • Social Media Analytics
  • Big Data – Let’s Cut Through the Hype
  • Data Driven Cross Channel Customer Experience
  • Programmatic Advertising – what should brands be thinking about?

Thursday 21 August

08.55 Welcome & Opening Remarks
09.00 Keynote Presentation – Data Driven Marketing – New Lens Of Personalisation To Data
Miwah Van, Former Head of Strategy & Business Development, Fitness First
09.30 First Interactive Roundtable Discussion Group
10.45 Coffee & Networking Break
11.15 Keynote Presentation – Actionable Attribution
Martin Bertilsson, Head of Data & Attributions Platforms, APAC, Google
11.45 Second Interactive Roundtable Discussion Group
13.00 Lunch & Networking
13.45 Third Interactive Roundtable Discussion Group
15.00 Keynote Presentation – Bringing Programmatic In House At Foxtel
Ed Smith, Executive Director Sales & Marketing, Foxtel
15.30 Closing remarks
15.35 Close

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