Savvy marketers and advertisers know that data is changing the game radically. Those who embrace the intelligent use of data and place it at the heart of their organisation to create actionable insights will be the leaders of tomorrow – Those who don’t will be left behind.
The influx of data is a double-edged sword. Marketers are swamped by feeds of information – web analytics, transaction data, behavioural profiles, social media commentary, real-time advertising data, and more. Making sense of the data is a huge task and is forcing organisational and cultural change on an immense scale.
Building on the success of last year’s Symposium we’re delighted to announce that you can now secure your place at the Data Strategy Symposium 2014 on November 17-19 where the leading minds in online and offline marketing and advertising will converge to share best practices and insights.
Learn from inspiring international keynote presentations and local case studies. Connect with the leading brands and solution providers in a sophisticated and relaxed environment in the Hunter Valley. Learn, network, socialise and dine with the most influential executives in the region and return to the office with a data strategy action plan.
The Symposium takes place at Cypress Lakes Resort, Hunter Valley, where for two days and two nights delegates can escape the daily distractions of their office environment to spend time focusing exclusively on the ever-changing world of data driven marketing and advertising. For qualifying senior marketing executives, attendance is complimentary as the Symposium has been sponsored by a select group of market leading solution providers and media owners.