Ashton Media » Home

AMP Case Study – Using Insights To Engage Customers

Putting the customer at the centre of everything AMP does has reshaped the way we look at customer engagement. This has required new ways of approaching data, research types, channel and customer learning. We’ll outline how we are developing a deeper understanding of customers across multiple sources, the insights we’re using and what we’ve learned to date.

Victoria Simpson, Head of Segment, AMP
Adam Pate, Segment Manager, AMP

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016