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International Keynote – How Do You Make Money From Knowing People Are Having A One Night Stand?

Uber got into hot water after their data scientists published a blog post entitled “Rides of Glory”. This article described the excitement felt within the data science team at the taxi firm when they invented an algorithm for measuring the number of one night stands being enjoyed by their customers in different cities.

In a world where the data scientist is king, how can businesses use the insights data generates to make better business decisions? The fifth V of the big data conundrum, Value, is now more important than ever before. This talk will decode examples of companies using innovative data science and some unusual insights to increase revenues, reduce costs and improve customer satisfaction.

Chris Monk, Head of Region, APAC, Decoded

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