Ashton Media » Home

International Keynote – How Do You Make Money From Knowing People Are Having A One Night Stand?

Uber got into hot water after their data scientists published a blog post entitled “Rides of Glory”. This article described the excitement felt within the data science team at the taxi firm when they invented an algorithm for measuring the number of one night stands being enjoyed by their customers in different cities.

In a world where the data scientist is king, how can businesses use the insights data generates to make better business decisions? The fifth V of the big data conundrum, Value, is now more important than ever before. This talk will decode examples of companies using innovative data science and some unusual insights to increase revenues, reduce costs and improve customer satisfaction.

Chris Monk, Head of Region, APAC, Decoded

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Email *

Hi *|FNAME|*, some recommended articles for you


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.

Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.

See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016