For decades marketers have been segmenting audiences then selling one offer to the masses through the most effective loud speaker. Rather than shouting at your potential customers, Programmatic Advertising pinpoints and engages individuals in tailored one-to-one conversations.
From Australia’s leading Independent Programmatic Media Agency, Michael Ungerboeck will talk about the power of programmatic marketing. This session is for marketers who have heard all the acronyms and listened to the AdTech hype, but are still unsure as to how to actually start marketing programmatically.
Michael Ungerboeck, CEO, ADMATIC