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How Automation & Journey Mapping Provides REAL World Value to Customers

As the digital world quickly evolves, with so many options and new tech arriving daily, it can become overwhelming to know the right digital pathways to take. Brands need to understand how decision making is changing and what information customers find valuable.

Maintaining relevant and personal interactions to provide individual customer experiences have proven to drive successful business growth. By using digital touchpoints throughout the customer journey, brands can create more authentic customer interactions and deliver better financial returns.

Join Chris Lorang, Head of Consulting, IPMG to discover real world examples of how brands like Coca Cola Amatil, Civic and Bay Leather Republic are using integrated technologies, behavioural data, triggered interactions and point of sale technologies to engage customers at those crucial points throughout the buyer journey.

Don’t miss this exclusive opportunity for live Q&A with the Traction Digital team.

Chris Lorang, Head of Consulting, IPMG 

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