There is a fair amount of mythology about marketing automation and technology, which we, like many marketing practitioners, have believed at our peril. The technology is simply an enabler of strategy, one which needs to be very firmly rooted in the reality of how people and practitioners really behave and what we need to actually run our businesses. Shaun Rowland, DT’s Insights and Personalisation Lead and Tracy Brown, Head of Experience Design Strategy, will be talking about the challenge of believing that marketing automation means automatic success.
Tracey Brown, Head of Experience Design Strategy, DT Digital
Shaun Rowland, Insights and Personilsation Lead, DT Digital