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Unlocking The Power Of MarTech To Generate Incremental Billions

Learn how Hewlett Packard Enterprise is investing in marketing technologies and digital initiatives to create $1 billion of demand for its products and services, while growing Marketing’s revenue contributions to a global company. May Petry will take you on a journey of how they are achieving results and share emerging B2B best practices and lessons learned.

“A journey of a thousand miles begins with a single step.” – Laozi

May Petry, Vice President, Digital Marketing, HP Enterprise (US)

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