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Building in-house programmatic capabilities

Is there a simple formula or process for taking programmatic media buying in-house, and is it right for your business? Gain an understanding of the journey Foxtel embarked on 3 years ago and now evolved to operating all digital media planning and buying in-house.

Understand the implications of the various models and determine which approach is right for your individual business’ needs. Data and tech ownership, publisher relationships, internal resourcing vs agency structure vs consultancy guidance, setting internal stakeholder expectations, and operational efficiencies are all key considerations that will be addressed.

Join Chris Smith, Head of Digital from Foxtel to discuss what the models can look like when a brand takes trading in-house and the new role that agencies, publishers and technologies need to play.

Moderator: Chris Smith, Head of Digital, Foxtel

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