Traditional brand advertisers have always trusted in TV to build reach, but now they’ve the opportunity to use programmatic as a tool to build brands for the future. However, only 1 in 4 advertisers have a solid data-driven marketing strategy in place, with 54% saying they don’t have the right tools to deliver this.
Why it’s of value:
- How a once traditional marketing organisation has put data at the heart of business transformation
- How trading programmatically across digital and offline platforms is going to accelerate their business
- Insight into Internal structure and operational change to drive this evolution in KFC’s digital ecosystem.
Michael Forster, Consumer Facing Digital Strategy Lead, KFC
Willie Pang, Chief Operating Officer, MediaCom