Ashton Media » Home

How Transparent Is Transparency And The Rise Of Programmatic Intermediaries

Since the promise of programmatic has increased efficiencies through automation, does the cost of intermediaries (trading desk costs, ad. verification, data costs and exchange fees) translate into an equivalent or increased value for the marketer? Should the intermediaries be more transparent about their costs or should the end campaign result be the only metric their efforts are measured upon?

Dr Nico Neumann, Senior Research Analyst, University of South Australia  
John Miskelly, Chief Digital Officer, GroupM
Dylan McBride, Commercial Director, AppNexus
Matt Bruce
, GM, Adobe Media Optimizer, APAC, Adobe

Subscribe For Our Latest Updates

Signup for our newsletter and stay updated with exclusive content from the Marketing & CX Hub.

First name *
Last name *
Job title
Company
Email *
 

Hi *|FNAME|*, some recommended articles for you


*|RECOMMENDATIONS|*

Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Programmatic Advertising Summit 2016

ANZ’s only dedicated programmatic advertising conference designed to close the knowledge gap for buy side & sell side executives within the media and advertising industry.


Hi *|FNAME|*, welcome back!

Maybe you are interested in the following event.


Customer 360 Symposium 2016

ANZ’s #1 enterprise customer experience event. Join forward thinking organisation reconsidering how they Reach, Engage and Delight their communities.


See what sponsors thought of the Customer 360 Symposium 2015

Hi *|FNAME|*, welcome back!

Sponsorship opportunities are now running low.
Contact Tim Stuart-Harris on 02 8228 6902 to secure your place today.

See what sponsors thought of the Agency Leaders Symposium 2016