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Agenda

Wednesday 24th February

08.00

Registration

08.45 – 08.50

Opening Comments

08.50 – 09.30

International Keynote:
Marketing at the Intersection of Creativity and Data Sciences

09.30 – 10.00

Differentiation and The Edge

10.00 – 10.40

Track One:
How Are Brands Surviving In The New Programmatic Ecosystem
Track Two:
Fulfilling On The Promise Of Programmatic

10.40 – 11.10

Coffee Break & Networking – sponsored by Fairfax Exchange

11.10 – 11.40

Track One:
The Digital Promise is a Mobile Story
Track Two:
Programmatic. Making Marketers More Efficient Since 2002.

11.40 – 12.20

Addressing Industry Hot Topics : Ad Fraud, Ad Blocking And Viewability

12.20 – 13.00

Networking Lunch Sponsored by Rocket Fuel

13.00 – 13.40

Keynote

If Everything Will Be Digital AND Programmatic In 5 Years, How Do Brands and Marketers Need To React Now?

13.40 – 14.10

Track One:
Making TV Part Of A Precision Marketing Toolkit
Track Two:
True Programmatic Convergence: AdTech & MarTech

14.10 – 14.50

Programmatic Is Not A Medium – How It’s Advancing Beyond Digital Screens To TV, Radio & Outdoor

14.50 – 15.20

Coffee & Networking Break Sponsored by Fairfax Exchange

15.20 – 16.00

Track One:
How Transparent Is Transparency And The Rise Of Programmatic Intermediaries

 

Track Two:
Moving Beyond Dynamic Creative Optimisation And Embracing Creativity In Programmatic

16.00 – 16.40

Track One:
What Does The Adoption Of Programmatic Buying Mean For The Future Of The Digital Media Agency?
Track Two:
The Move From Mass Anonymise to Mass Known

16.40 – 17.10

Closing Keynote:
Enabling Programmatic Everywhere

17.10

Drinks Reception Sponsored by Adslot

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