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Addressing Industry Hot Topics : Ad Fraud, Ad Blocking And Viewability

Interactive ad revenue has surpassed a ground breaking 5.3B making it the largest ad segment in Australia. Despite this success industry challenges remain.

Ad blocking emerged as a dominant issue last year as a result of growing consumer adoption. Fraud still persists and Viewability although a positive step forward for the industry still faces confusion. This panel will address current status in market, reality Vs headlines, learnings from other markets and what’s next.

Lachlan Brahe, VP, ANZ, Comscore
Rhys Williams, Head of Media Technology Solutions, Google
Dan Robins, Head of Interactive, OMD
Ben Chamlet, Head of Trading and Programmatic, Yahoo7
Tereza Alexandratos, Digital Ad Development Director, Fairfax

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