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What Advertisers and Publishers Need To Know To Deliver On The Promise Of Mobile Video

Stakes are higher with mobile video than many of the other preceding formats because consumers have greater expectations for high quality, relevant and timely experiences.
For advertisers, mobile video offers more creative flexibility and, by utilising touch screens, the opportunity to engage with consumers in a more immersive environment. Publishers, benefit from higher CPM’s and new inventory to offer buyers. The potential opportunities in mobile are significant, but hurdles stand in the way of mobile reaching fruition.
We’ll discuss and dissect the barriers, opportunities & challenges for publisher and buyers to help aid growth and a win-win outcome for both.

Christopher Blok,  Country Manager, SpotX Australia
Venessa Hunt , Head of Mobile, GroupM
Max Freemynd, Programmatic and Direct Sales Manger, Gameloft ANZ

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