Programmatic markets generate roughly 100 times more data than Wall Street, what happens to that data and what is needed to fulfill on the promise of programmatic.
Programmatic campaigns are able to focus on the actual performance of ad inventory, rather than the perceived quality of the media title the ad impression is displayed upon. This panel will explore how Premium can be defined by performance data and consequently, market value.
Tim Whitfield, Director, Technical Operations, GroupM
JJ Eastwood, Managing Director, Rocket Fuel
Jake Engwerda, GM, MediaMotive, Carsales.com
Peter Barrie, Executive GM, Sensis