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Moving Beyond Dynamic Creative Optimisation And Embracing Creativity In Programmatic

Too often we see brands focused on wringing small improvements out of bad advertising. Too often we see companies sacrificing long-term brand affinity for short-term direct response. Are we not seeing the wood for the trees?

Combining programmatic buying with real human insights and great creativity allows brands to achieve exponential returns. Creative agency The Hallway will discuss the principles for creating great ads in a programmatic world sharing experiences gained on a variety of clients.

Pascal Winkler, Head of Connect, The Hallway

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