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The Move From Mass Anonymised to Mass Known

Over the next two years, we will see a massive change in all mainstream media as the industry moves from targeting broad inferred audiences to targeting Individuals at scale. In this session we will debate how both brands and agencies need to evolve in order to leverage this inevitable change, and are we truly ready for what this means?

Peter Hunter, Head of Technology, Data and Digital, PHD
Chaminda Ranasinghe, Head of Digital Media and Sales, ANZ
Russ Tucker, National Digital Creative Director, Whybin\TWBA
Jane Stanley
, Managing Director, Resolution and Accuen, New Zealand

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