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True Programmatic Convergence: AdTech & MarTech

“Programmatic” has revolutionized digital, bringing automation to process & decisioning, powered by marketers’ intelligent use of data. With paid media budgets growing, it’s even more essential to leverage 1st & 3rd party data, engage in contextual conversations with customers, & close the loop across all media strategies.

In this session, Chris Victory, VP, Strategic Partnerships and Business Development at MediaMath, will share what makes the collaboration between the paid and earned media worlds an exciting proposition for marketers looking to gain value and actual business outcomes from their first party data.

Chris Victory, VP, Strategic Partnerships & Business Development, MediaMath (US)

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