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What Does The Adoption Of Programmatic Buying Mean For The Future Of The Digital Media Agency?

 

With the emergence of Programmatic Media has come the rapid
evolution of the Agency Trading Desk. Agency groups have
publicly communicated highly ambitious targets for the % of their
total spend that will be invested programmatically i.e. the Trading
Desks, but what does this mean for the traditional agency model?

This discussion will ask key industry stakeholders on how they see
this unfolding during the course of the next 18 months to 2 years.

Ian Lowe, CEO, Adslot
Stuart Bailey, Chief Digital Officer, OMD Australia
Jason Tonelli, Executive Director Technology, Digital & Content, Starcom
James Simmons, COO, Match Media

 

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