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TV and Video Convergence

Digital convergence offers a vast range of opportunities and efficiencies for marketers to direct ads to target customers. Sarah Wyse, Managing Director at Videology, recognises that “the big opportunity for TV and video convergence lies in the ability to offer adjustable advertising across linear television. Taking the precision targeting that we have been delivering digital for years and then rolling this out across all screens, including linear, really is the big picture opportunity.”

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