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WTF is Automated Guaranteed?

WTF is Automated Guaranteed? Ian Lowe from Adslot explains:
“Automated Guaranteed is a transaction in which the buyer and seller are both bringing guarantee to the table. Unlike many other forms of Programmatic, the seller is guaranteeing the buyer a select amount of chosen inventory and the buyer is guaranteeing to pay the seller an agreed price for an inventory. So, it is a mutual guarantee.”

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WTF – why not share it?

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