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Agenda

Thursday 2nd March

08.00

Registration

08.50 

Opening Comments

09.05 – 09.40

International Keynote:
Intel’s In-House Programmatic Quest

09.40 – 10.05

Building A Better Marketplace

10.05 – 10.45

Track One:
The IAB REFRESH Session – Increasing Trust In The Digital Value Chain

10.05 – 10.45

Track Two:
Programmatic 2.0: flyBuys Takes Advertising Beyond Efficiency To Customer-Specific Offers

10.45 – 11.10

Coffee & Networking Break – sponsored by realestate.com.au

11.10 – 11.35

Track One:
How to To Transform into a Data-Centric Marketing Organisation

11.10 – 11.35

Track Two:
Return to Relevance: Brand Storytelling Through Programmatic Creative

11.40 – 12.20

Track One:
Programmatic TV – What’s Now, What’s Next And How It Helped The Athlete’s Foot Set A New ‘PB’!

11.40 – 12.20

Track Two:
How Reliable Is Third-Party Audience Targeting?

12.20 – 13.00

Networking Lunch

13.00 – 13.45

International Keynote
Can Programmatic Be Used To Launch A Product?

13.50 – 14.15

Track one:
Advertising in an AI First World

13.50 – 14.15

Track Two:
Performance Marketing. How Does Your Performance Stack Up? 

14.20 – 14.55

Track One:
Ways Of Working: How To Combine Data & Creative To Deliver Superior Results

14.20 – 14.55

Track Two:
Can We Aim For Truth In Measurement?

15.00 – 15.25

Coffee & Networking Break – sponsored by realestate.com.au

15.25 – 16.00

Track One:
Programmatic Audio – The Next Big Thing

15.25 – 16.05

Track Two:
What Advertisers and Publishers Need To Know To Deliver On The Promise of Mobile Video

16.05 – 16.30

Let’s Remember, Quality Counts

16.45 – 17.15

State Of The Digital Nation – Simplicity & Inspiration

17.00

Drinks Reception at The Watershed Hotel

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