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Can Programmatic Be Used To Launch A Product?

It used to be that programmatic was the efficient way to fill in your plan and buy your banners. Now brands are using it to drive entire campaigns and product launches. Hear how Motorola in the US launched the Moto Z with a plan that was 50% programmatic. Learn the ups and downs of the plan and lessons learned.

Beth Reilly, Head of Global Media and Consumer Engagement, Motorola
Followed by a fireside chat with Sam Smith, MD, TubeMogul

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