For too long our industry has promised to deliver on the holy grail of marketing – truly personalised, 1-1 communication. With the integration of media, data and creative technologies this is finally possible. But are advertisers actually harnessing the power of programmatic creative to deliver relevant messages to the right audiences?
In this session, Scott Ries, APAC Technical Director will discuss how brands and agencies can use programmatic creative to facilitate impactful and relevant creative storytelling that reacts fluidly to the customer journey.
Scott Ries ,Technical Director of Platforms, Sizmek