With a cohesive data management strategy and cross-device capabilities, marketers can adopt a truly data-centric approach to identifying and targeting their most valuable audiences across device. In this talk, we will share strategies from international companies showing how they shifted from buying content-based impressions to individually targeting their highest value audiences at scale. Come learn actionable data strategies that you can adopt to transform into a data-centric marketing organisation that can use first- and third-party data to dramatically increase your ROI.
Heather Blank, Senior Vice President, Helix Solutions, MediaMath