Posts Taged china

Allen Qu

Searching for China’s digital consumer

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Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

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Stephen Drummond

Understanding the Foreign-Local Brand Dynamic in China

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Global marketers can no longer rely on “foreignness” adding premium values. But in some categories, health and safety concerns have seen a comeback in foreign brand relevance.

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