Posts Taged digital

Razwina Raihman

Understanding the Chinese media landscape

Australian brands looking to tap the Chinese digital consumer have their work cut out for them developing an understanding of the Chinese consumer, laws and regulations around exporting goods and, most pertinently, getting a grasp of the Chinese media landscape. “China is a very developed market so the marketing and communication principles are much the […]

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Timothy R. Whitfield – Director, Technical Operations, GroupM

The programmatic debate we had to have

Gavel

In a climate proliferated by “vapourware” and incoherence, the conversation around programmatic needs to be disrupted says GroupM’s Timothy R. Whitfield.

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Mark Kessler - Head of Digital Strategy and Product Development, IAG

How start-up principles can revolutionise your organisation’s customer experience

Startup

Companies need to think lean and efficient if they want to provide first class customer experience says Mark Kessler, Head of Digital Strategy & Digital Product Development at IAG.

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Jason Bradshaw Director Customer Experience – Volkswagen Group Australia

Why an obsession with people – not a silver bullet – is the key to CX

Silver bullet

Forget about silver bullets. At the heart of a successful CX program is a laser-like people focus, says Jason Bradshaw, Director Customer Experience at Volkswagen Group Australia.

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