Posts Taged martech

Mark Abay - Content Director, Ashton Media

Top 10 insights from the 2016 Marketing Technology Symposium

Marketing Tech Symposium opening keynote

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.

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Mark Abay - Content Director, Ashton Media

The purchase funnel is dead

Andy Lark

The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.

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Jason Loehr – VP, Dir. of Global Media and Insights at Brown-Forman

How marketing technology is helping a 150-year-old brand to tell its story

Jack Daniels Marketing Technology

Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.

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David Fisher – Head of Digital at Sky Media

How MarTech fits into the broadcasting mix

MarTech in the broadcast mix

MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.

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May Petry - Vice President, Marketing, Digital, Hewlett-Packard Enterprise

MarTech: Don’t get distracted by shiny objects

MarTech

The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.

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Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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Grant Pattison - Senior Manager, Marketing & Sales Technology, IAG

The marketing technologist enters the CX fold

Grant Pattison

IAG’s Grant Pattison reckons he was the insurance industry’s first official marketing technologist. He tells us what that means for customer experience.

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