Posts Taged programmatic

Mark Abay - Content Director, Ashton Media

The 2017 Programmatic Summit: A Preview

Programmatic Summit

The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.

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Mark Abay - Content Director, Ashton Media

The 10 top programmatic trends of 2017

Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.

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May Petry - Vice President, Marketing, Digital, Hewlett-Packard Enterprise

MarTech: Don’t get distracted by shiny objects

MarTech

The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.

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Mark Abay - Content Director, Ashton Media

Full stack technology the winner of the first GroupM Digital debate

GroupM Digital Debate

The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.

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Mark Abay - Content Director, Ashton Media

Pernod Ricard Winemakers take a big seat at the programmatic table

Pernod Ricard Winemakers

An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.

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Dirk Ullrich – Consultant

How to find the perfect tech partner

Partners

It pays to do your due diligence and ask lots of questions, even the seemingly silly ones when shopping for tech solutions says consultant Dirk Ullrich.

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Mark Abay - Content Director, Ashton Media

What the heck is MarTech?

MarTech

Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?

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Lynn Chealander – VP, Vivaki

Avoiding programmatic stress disorder

Stress

Programmatic advertising seems to be getting the blame for much of the digital industry’s ills. Publicis Media’s Lynn Chealander says the technology is the answer, not part of the problem.

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Mark Abay - Content Director, Ashton Media

Ad blockers will make better marketers

Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?

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Pascal Winkler – Strategist, Head of Connect at The Hallway

Creative in the age of programmatic

Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.

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