The program for the 2017 Programmatic Summit is shaping up to be a cracker with an impressive mix of local and international speakers. Here’s what you can expect at this year’s event.
appnexus, IAB, integral ad science, Intel, motorola, programmatic, the hallway, TubeMogul, UNSW
Ahead of this year’s Programmatic Summit, we spoke to the experts to find out the top trends in programmatic you can expect in the coming year.
ben willee, IAB, integral ad science, James diamond, programmatic, Sam Smith, spinach, TubeMogul
The right marketing technology can make your job easier, but it’s important to stay focused on your Big, Hairy, Audacious Goal says Hewlett-Packard Enterprise’s May Petry.
martech, may petry, programmatic, vendor selection
The results of the first GroupM Digital debate are in and full stack has the vote. Find out how the audience came to the result with our debate recap.
debate, full stack, groupm, programmatic, pure play, tim whitfield
An 18-month journey sees the wine division of Pernod Ricard leading the business in the programmatic space.
brands, in house, pernod ricard, programmatic, wine
It pays to do your due diligence and ask lots of questions, even the seemingly silly ones when shopping for tech solutions says consultant Dirk Ullrich.
consultant, partner, programmatic, vendor
Of course MarTech is short for marketing technology but what’s the difference between ad tech and MarTech and who needs to be across the two areas?
ad tech, CRM, martech, programmatic
Programmatic advertising seems to be getting the blame for much of the digital industry’s ills. Publicis Media’s Lynn Chealander says the technology is the answer, not part of the problem.
bots, fraud, programmatic, transperancy, viewability
Will ad blockers kill the online advertising model or are they simply the disruption programmatic needs to take it to the next level?
ad blocking, appnexus, IAB, online, programmatic
Don’t get so caught up in the magic of programmatic technology that you forget about the creative, says The Hallway’s Pascal Winkler. It’s the last great differentiator in the programmatic age.
agencies, creative, programmatic