Learn how Qantas Loyalty uses customer segmentation and analysis of customer behaviour to create memorable experiences that their customers really want.
Are your chosen metrics cutting it when it comes to helping you improve customer experience? Which metrics are best? Take a look at the options here:
In the next 5 years we are likely to see science-fiction-like innovations. Which economic trends will impact the future of business, and how? Find out here:
How does Qantas create diverse, authentic customer experiences that link back to their core travel offering? Paul Smitton of Qantas Loyalty tells all here.
The whole experience for the customer has moved on significantly from customer service. Tim Wade shares his insights on improving customer experience here.
Getting context right to improve customer experience is now a “must have.” What does contextual marketing mean in practice? Here are a few examples:
What distinguishes winners from losers? What defines teams that succeed? To succeed in business it’s time to get back to basics.
Customers. In business, there is actually nothing else. We ignore end-to-end customer experience at our peril so what is the CEO’s role in leading CX?