Posts on Oct 2014

Mark Abay - Content Director, Ashton Media

Your data – Threading relevant and active customer conversations

Richard McLaren-Tipstone CEO

Data Strategy Symposium 2014 keynote speaker Richard McLaren answers 3 questions about key data challenges and how to overcome them.

Read More
Mark Abay - Content Director, Ashton Media

Social Media Data is sexy again: From disillusionment to productivity

Mia Dand

4 questions for Data Strategy Symposium 2014 keynote speaker Mia Dand about successfully leveraging social media data for competitive advantage.

Read More
Mark Abay - Content Director, Ashton Media

Driving business improvement and avoiding the pitfalls of data analytics

Shawna Thayer

3 questions about using data to make good business decisions and common data challenges for Data Strategy Symposium 2014 keynote speaker Dr Shawna Thayer.

Read More
Mark Abay - Content Director, Ashton Media

The Future: Customer Analytics, Business and the Executive Function

Dr Eugene Dubossarsky - Presciient

3 questions on the future of customer analytics and data for Data Strategy Symposium 2014 keynote speaker Dr Eugene Dubossarsky. Read his responses here:

Read More
Chris Stephenson - Strategy Director PHD Media Australia

Fighting for the future: dispatches from The Agency Symposium

Do you want to fight the future or fight for it? There has never been a more necessary time for marketers to build their own bridges to what is to come.

Read More
Chris Stephenson - Strategy Director PHD Media Australia

PHDcast – 9 key take-outs for the media industry to think about

Delegates from PHD Australia discuss the key take-outs from the second Annual Agency Symposium 2014 that can be developed in organisations right now.

Read More
Chris Stephenson - Strategy Director PHD Media Australia

PHDcast – The future and the current state of the media industry

PHDmedia logo

Delegates from PHD Australia discuss the points of view and debates from the second annual Agency Symposium 2014. Find out what they have to say here:

Read More
Mark Abay - Content Director, Ashton Media

How to deepen ongoing engagement with your customers

Wine barrels

Learn how Qantas Loyalty has been able to grow customer engagement and sales by using related customer interests that link back to the core offering.

Read More