For those who were unable to experience and enjoy all that the recent Data Strategy Symposium had to offer here are some key insights from Jessica Woodward.
It’s just over a week until the Boxing Day bonanza. Get your online store ready with some tips for improving your customers’ online shopping experience:
Do you have a customer satisfaction survey in place to gather that all-important data? If not, start by answering these four crucial questions:
Why on earth would you want to recommend a competitor? There are numerous reasons why you might want to do this and you can find out why here:
Personalisation is about making informed assumptions, which is where personas come into play. Here are 4 simple tips for creating customer personas: