Discover industry trends, challenges and opportunities underpinning the programmatic market at the Programmatic Summit 2015 in Sydney. See the agenda here:
Keynote speaker Travis Wright shares his insights in part 1 of his presentation on data-driven marketing technologies at the Data Strategy Symposium 2014.
Kuba Tymula, keynote speaker at the Data Strategy Symposium 2014 reveals the 4 layers you need to tackle to make data-driven customer engagement happen.
In 2015 businesses will need to re-assess what being customer focussed means. Do you know how your customers see your business? What is their VIP status?