There’s a buzzword that seems to crop up whenever an industry becomes more competitive: “skills shortage”. But is ad tech’s all it’s cracked up to be?
For marketers, you could argue that technology has created a paradise that was once only dreamed of. But what do consumers think?
Customer service training can be made obsolete by a culture that doesn’t support training or service. How do you ensure a culture that supports it?
How do you best involve customers in the creation of your businesses’ story in order to drive increased brand loyalty and customer trust – and ultimately the maximum monetisation of your corporate assets?
Marketing has emerged from the ashes as an almost unrecognisable job function, requiring a vast range of new skills. What does this mean for marketers?