Research conducted by the AMAA finds trust may be lagging for programmatic but agencies and marketers see it delivering better ROI than TV.
display, programmatic, roi
Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.
attribution, media, OMD, programmatic
CX teams have the greatest opportunity to capitalise on change according to Kate Christiansen, author of The Thrive Cycle.
change, change management, customer experience, CX
Contact centres, transparency and empowerment are pivotal to delivering on customer experience promises for QBE’s Kathryn Wood.
contact centre, customer experience
Traction Digital’s Adam Quirk looks to the example of a beer promotion with a streamlined digital strategy that worked to overcome customer experience hurdles.
customer experience, CX, digital strategy