
Top 10 insights from the 2016 Marketing Technology Symposium

Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
Following the 2016 Marketing Technology Symposium, we take a look at the key takeaways from the event.
The marketing funnel is obsolete and marketers who don’t realise this are kidding themselves, Andy Lark told the 2016 Marketing Technology Symposium.
Technology, along with a helping hand from agency partners, is helping Brown-Forman and its Jack Daniel’s team to retain a strong consumer focus, says Jason Loehr, VP, Dir. of Global Media and Insights at Brown-Forman.
Data partnerships are the future of MarTech but what do businesses need to do in order to form the right partnerships? TEG’s Andrew Reid explains.