Posts on May 2017

Searching for China’s digital consumer

Allen Qu, Founder and CEO of search firm Netconcepts China, outlines the top five mistakes Western brands make when trying to reach China’s digital consumer.

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Understanding the Foreign-Local Brand Dynamic in China

Global marketers can no longer rely on “foreignness” adding premium values. But in some categories, health and safety concerns have seen a comeback in foreign brand relevance.

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