Poppy is the Head of Programmatic, ANZ at InMobi, a global provider of enterprise platforms for marketers. She is a strong advocate of adopting a mobile-first mindset to deliver best-in-class standards to advertisers, end users and publishers. Poppy is passionate about mobile ad exchange monetization solutions and serves as a member on the IAB mobile council. Prior to her current role at InMobi, Poppy has had extensive experience in building open and private marketplaces having launched tenplay and consecutively built tenplay’s marketplace.

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