Anathea Ruys is the CEO of UM Australia, joining after over four years leading a fully integrated agency group on the West Coast of the US. Anathea has been working in the media and communications industry for over 25 years across Australia, New Zealand, Asia and the United States. She has worked in media, creative, content, experiential and PR across a range of categories including banking, financial services, FMCG, beverages, beauty, auto and retail. Anathea is passionate about finding the balance between using data to drive efficient and effective communications, and developing disruptive and creative ways to engage with and excite people to connect with brands.

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