Posts by Andrew El-Bayeh –

An accomplished hospitality executive with extensive experience in brand, marketing, social, sponsorship, PR, events and entertainment. Andrew drives the marketing and customer experience strategy for Merivale’s 50+ portfolio of pubs, restaurants, hotels and nightclubs. Andrew is a highly strategic professional, motivated by the maximisation of brand value, elevating customer experience and commercial return whilst building strategies for long-term sustainable success. Andrew currently sits on the Merivale leadership team, and prides himself on being a results-driven, passionate and innovative leader who strives to maintain a well-developed reputation within the Australian hospitality and marketing industries.

Merivale’s end to end customer experience


Visiting Merivale’s world-class venues is only one part of the customer experience. Merivale’s Andrew El-Bayeh outlines how the hospitality group is thinking CX before customers step foot inside.

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