Posts by Beth Reilly -

Beth Reilly is a global integrated marketing and strategy expert with a focus on marketing in a digital world. She has developed global digital strategies for brands, found global platforms and global relationships with key partners/agencies in industries including Consumer Packaged Goods, Quick Service Restaurants and Entertainment.

Why marketers need to understand programmatic

Motorla Moto Z

Brands don’t have to take programmatic in-house. They can rely on media agencies to handle the buying but it still pays to have your head around programmatic says Beth Reilly, Head of Global Media and Consumer Engagement, Motorola Mobility.

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