Posts by Carolyn Bollaci

Carolyn Bollaci has more than fifteen years’ experience in the digital industry and has spent the last decade as a leader within several of the world’s largest marketing and technology businesses. Carolyn joined MediaMind (before it was Sizmek) as Country Manager in 2009 and led its smooth transition to the new Sizmek brand in 2014, successfully positioning the company at the forefront of technology – as trailblazers and leaders in the ANZ digital market. Carolyn is an active member of the Australian digital community, and as one of the founding members of the IAB Australia AdTech Council, she helps define policies and standards that benefit the greater industry as a whole. Bollaci works closely with leading brands and agencies in the region and is often involved with some of the most innovative digital advertising campaigns across Asia. Prior to Sizmek, Carolyn held senior roles at News Corporation (News Limited and News Digital Media), ninemsn and Microsoft MSN.

Demystifying attribution: how to optimise your ROI

Why is data consolidation critical to creating a seamless attribution model that helps marketers optimise the impact of their digital media investments?

Read More