Posts by Catherine

Catherine Cervasio is known as a pioneer in the natural skincare industry, having developed Aromababy – the first natural and organic brand for mother and baby, in 1994, creating a new category in retail. With more than two decades of brand heritage and efficacy with sensitive skin, Aromababy is now sought after by mothers and health professionals searching for a premium, trusted products. Catherine holds a Diploma in Aromatherapy and is a trained Infant Massage Instructor. Catherine has experience in the areas of natural personal care (product development, consultancy, and education), baby products, international trade, marketing, and branding, spanning over two decades. She is a published freelance writer across a range of sectors from business to beauty, travel, and style including in the Chemist Warehouse glossy magazine “House of Wellness”, The CEO Magazine and Provincial Living. She is a regular contributor to The Science of Beauty magazine and Pharmacy Daily.

Access China Summit Speaker Q&A: Catherine Cervasio, Founder and CEO, Aromababy

You started Aromababy in 1994 – where did the idea come from? I worked in a variety of roles from beauty editor for a luxury magazine to product development specialist for a fashion retailer accessory supplier. It was in this second role that I came up with the idea to introduce skincare product as ‘accessories’ […]

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