Posts by Dan

A media, data and technology specialist with a background in direct response digital marketing. I have a continuous history of high achievement in both the UK and Australia, working with some of the largest blue-chip clients, leading successful teams and growing revenue for both clients and my business unit. With 9 years' experience consult across the OMD client base on our brands' data, technology and performance media strategies while leading the on-going development of the business's digital product.

Highlights from Programmatic Forum – Programmatic Beyond Screens

How are advertisers navigating the uncharted waters of programmatic in traditional, broadcast, non-digital, offline channels? Read More.

Read More

Let’s take attribution out of the too hard basket

Because it seems like a daunting task, attribution has been neglected in the Australian market, says OMD’s Dan Robins.

Read More