Posts by David Fisher –

David is the head of digital at Sky Media where he oversees all non-spot advertising for Sky including digital sales, commercial strategy and programmatic across online, mobile, VOD, non-linear, delivery of market defining platforms and ad opportunities.

How MarTech fits into the broadcasting mix

MarTech in the broadcast mix

MarTech is helping to drive customer acquisition, personalise content and provide an overall better viewing experience to Sky UK’s customers says David Fisher, Head of Digital at Sky Media.

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