Posts by David Pisker

David Pisker, Head of Customer Experience & eCommerce at Officeworks. David has almost 20 years experience delivering customer-focussed solutions across a variety of industries including Retail, Automotive, Tourism, Real estate, FMCG, and Wagering. After cutting his teeth at McKinsey & Company, David worked agency side running Tribal DDB, NetX, and IE as well as holding various senior management roles both locally and overseas.

The evolution of customer experience

Gorilla with digital Tablet

The elements of customer experience (CX) have long existed but it’s only in the last decade they have come together to form CX as we know it, says David Pisker, National Customer Experience and eCommerce Manager at Officeworks. And the evolution is far from complete.

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How technology is changing the way brand experiences are delivered


Today and in the future, shopping will look very different. Consumer behaviour is changing so the way we deliver our brand experiences will need to change.

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