Posts by Haley

Haley is the Regional Marketing Specialist for Siteimprove APAC, a technology company offering the world's most comprehensive cloud-based digital optimisation software for websites. Haley is responsible for managing Siteimprove’s full stack marketing and branding initiatives in region. Haley delights in developing new and innovative ways to capture the attention of customers and engage in authentic interactions.

Delivering Real World Value With Marketing Automation & Customer Journey Mapping

As the world continues to adopt more automated and technology-assisted processes across all industries, we need to make sure we don’t lose sight of the customer and recognise that delivering customer value is the return path to delivering business value.

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How to have meaningful conversations with online customers

customer journey mapping

As an online business, customer experience can be your worst nightmare or your greatest opportunity.

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Shopping in the digital age: Creating a seamless experience

Phone in store

Digital interactions influence 36 cents of every dollar spent in a bricks and mortar stores says Traction Digital’s Haley Doel.

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